How to Harness Your Brand in the Wild

Monday, Oct 14 10:15 - 11:30

Presented by Kimberly Vlies

In summer 2018, UW-Green Bay became a 4-campus University, and suddenly our information on the internet was wrong. In taking steps to correct it, we learned a lot about harnessing organic content:

– Claim your google business
– Google posts are featured for 7 days on SERPs, create a content schedule
– Claim your bing (yahoo!) properties
– Update Wikipedia entries (but be careful of conflicts of interest!)

Slides

About

Kimberly Vlies

Digital Marketing Specialist

Kimberly Vlies began working with web and graphic design in 2004 and joined UW-Green Bay’s office of Marketing and University Communication (M/UC) in October 2007. As Digital Marketing Specialist, Vlies is responsible for user data reporting and analysis and search engine optimization. She works with online advertising creating online display ads, email marketing design and consulting, and is a campus leader for web strategy.