SEO Strategies That Give Your Social Media a Purpose

Social media channels for universities and colleges are always hard at work. They need to entice prospective students, inform current students, reassure parents, and encourage dialogue for all parties involved. But how can you be sure that your social media content is giving users what they truly need? How do you know that you aren’t just flooding followers with messages that are being ignored?

The best way to send the right message to the right audience is to use the same SEO strategies you should be employing for your main site—exploring the queries that lead to your site and using those terms to inspire content across all of your social media channels. A little keyword research over time can go a long way toward planning a social media calendar that addresses the needs of your users, and well-optimized posts can also include backlinks that drive social media visitors to your main site. By applying SEO tips to social media, you can boost likes, promote your brand, foster dialogue, and increase conversions.

In this presentation, I will share SEO tips that map well to social media, and together we’ll go through examples of how universities and colleges used SEO to improve their social media presence. You will leave with a deeper understanding of keyword research, along with an SEO checklist for Facebook, Instagram, and Twitter content.