Inclusive Content Strategy

Job postings, among so many other things, can be unintentionally exclusive.

“We are currently looking for the next Rockstars to join our stellar team! All employees must have killer work ethic and offer fanatical customer service.”

Inclusivity is at the heart of an effective content strategy. Accessible code may be imperative for inclusion, but all the code in the world doesn’t do any good if the content is not meaningful to our readers.

In this session, we’ll go over what we can do as content authors to ensure our readers feel that we are speaking with them, not at them. We’ll look beyond the semantic markup and structured content to see the strategic value of inclusive, well written content.

Discussion points will include:
– What makes content inclusive? Including: definitions, clarifications, and real-life examples
– Why is inclusive language important?
– How we can embrace accessibility for those with every sort of ability
– Why awareness and acceptance isn’t enough — how to shift to being more process oriented

Slides