Make Every Day a Giving Day: How Dartmouth’s Campaign Site Encourages Participation

Campaign websites often function as a sort of digital case statement, broadly outlining campaign goals and strategic priorities. But case statements are usually focused on leadership giving opportunities. For Dartmouth’s Call to Lead website, we took a different approach, placing primary emphasis on presenting a broad array of online giving opportunities and borrowing key elements from crowdfunding sites to encourage online giving.
In this case study, we’ll cover the research and strategy behind this CASE Award-winning website, as well as our focus on continuous improvement and plans for the final phase of campaign.

Slides