From Colleagues to Collaborators: How Building Relationships Can Pave the Way for Sustainable Change

We all have the same the goal: An engaging website that’s easy to use, effective, and delivers exactly what our users are looking for. In a dream world, this sounds easy. Getting there is one thing. But maintaining standards across a variety of siloed departments and programs is entirely different. Add in multiple stakeholders who all have different objectives for their section of the website — and various levels of leadership and involvement — and you’re often left with a logistical nightmare of the website maintenance boogeyman.

Drawing inspiration from tried-and-true models of change, we’ll discuss how to identify the needs of your audience and clients, connect the silos, and bridge the gaps along the way. This shift in your organizational structure can mean the difference between “here, do this” and “let’s do this together.” You’ll walk away feeling ready to confront issues on web governance and workflow using an agile and evidence-based approach.