Brand Toolkit

Consistency, accuracy and cohesiveness are vital to our brand.

http://Brand%20Toolkit

On Nov. 1, 2024, HighEdWeb became Digital Collegium. Here’s an overview of the updated brand identity. Learn more about the rebrand.

Tagline and logos

Digital Collegium logos represent us at the very highest level and are vitally important to our brand. Consistent and proper use of logos strengthen recognition for the association. To request a logo, please email connect@digicol.org.

Tagline

Where higher ed and digital connect.

Vertical

Preferred

Horizontal

Social media assets

Hashtag

#DigiCol

Share card

Digital Collegium

Release post

We’re excited to share BIG news. Starting Nov. 1, HighEdWeb will be Digital Collegium. Explore the new brand: digitalcollegium.org #DigiCol

Colors

Our color palette has two layers: primary and secondary, each with its own set of colors.

Lean heavily on our primary palette, but use the secondary palette to build color schemes that are complimentary and balanced. This will help the primary palette adjust to meet the needs of our various communications.

Primary

CMYK C9 M66 Y100 K1
RGB R223 G115 B21
Hex DD7225

For text on a light background, use a darker shade:
HEX B15B1E

CMYK C83 M20 Y40 K24
RGB R0 G125 B128
Hex 007C7F

For text on a light background, use a darker shade:
HEX #006366

CMYK C100 M74 Y47 K43
RGB R0 G51 B74
Hex 00334A

Secondary

CMYK C85 M98 Y41 K12
RGB R76 G45 B97
Hex 4B2D61

CMYK C57 M97 Y63 K0
RGB R137 G52 B87
Hex 883457

CMYK C9 M22 Y88 K0
RGB R235 G194 B64
Hex EBC240

CMYK C6 M7 Y23 K0
RGB R240 G230 B200
Hex EEE4C7

CMYK C0 M0 Y0 K100
RGB R0 G0 B0
Hex 000000

Typography

The brand fonts are readily available for both digital and printed use.

Headings

Montserrat Extra Bold

Body copy

Montserrat Regular

Alternative font (for when Montserrat is not available): Open Sans